CHALLENGES IN DIGITAL MARKETING

Digital business requires good planning in overcoming the problems that occur. The first thing to do is, you have to know the problems that are usually often encountered. Here are 5 challenges faced by digital business people.

  1. Outdated KPIs
  2. Sometimes, companies that have decided to enter the digital world still apply the old KPIs. This can affect the assessment of the company’s performance.
  3. No rejuvenation in the company organization
  4. The digital era is closely related to young people. Therefore, many digital companies employ young people considering they are considered to have characteristics that are suitable for the digital era. Unfortunately, things are difficult to run by a company that lacks young people.
  5. Wrong strategy
  6. There are companies that implement strategies for the short term only so, they do not know what to do for the medium and long term.
  7. Lack of innovation
  8. Innovation has a close relationship with the digital era. If there is a lack of innovation, then the company will run with difficulty because, they cannot do their best.
  9. There are no professionals in their fields
  10. Lack of human resources in technology makes the company unable to achieve the desired target so that this can make it difficult for the company to reach consumers.

Ways to overcome challenges in the digital world

  1. Implementing an overall digital strategy
  2. When a company decides to enter the digital era, everything must also be changed to make it more practical and efficient. Traditional things need to be changed to make operations run more effectively.
  3. Performance and development acceleration
  4. To accelerate the development of the company, you can apply a modern work system that prioritizes results and effective methods. This is believed to help everyone to work more efficiently
  5. Synchronization between lines
  6. A good company will not achieve their desired target without good cooperation. Therefore, each division must be connected and work well together so that they can be united in achieving the same goal for the progress of the company.
  7. Develop human resources owned
  8. Employees are an important company asset. To get loyal and quality employees, companies don’t have to bother looking for them. What needs to be done is to create a good work ecosystem by making employees comfortable and experiencing development so that they can remain comfortable and at ease while working.

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